It’s all over the news – “Prince Harry’s Gone Wild.”
England’s Royal Prince Harry didn’t hold anything back when he visited Las Vegas. He partied like a rock star and did a few things that might have disappointed his dear old granny.
And someone had the nerve to break the cardinal rule: “What happens in Vegas, Stays in Vegas” and blasted nude photos of the Prince playing ‘strip billiards’ with his newly acquainted female friend.
So what’s the big deal?
Well, like any business, the English Royalty try to uphold an image. The Royal are supposed to have an image of honor, high class, proper behavior and the ultimate in etiquette.
Harry sort of tossed that out the window.
You see:
As an entrepreneur, we’re not just trying to sell products or services, we’re trying to get our customers to buy-in to what we’re all about.
If you’re Apple, you want your customers to buy-in to the idea that you’ve got a cool, hip, innovative community of technology enthusiasts.
If you’re IBM, you want your customers to buy-in to the idea that you mean business – and you’re all about providing solutions for the business customer.
If you’re Wal-Mart, you want your customers to buy-in to the idea that you’re all about saving them money.
But when you turn around and do something that’s completely contrary to what your customers believe you’re all about – you risk losing the buy-in and causing people to rethink what they already thought about you.
So before you go out and do something crazy, make sure you’re clear about the image and idea you want your customers to believe about you … and make every attempt to be aligned with their expectations so you don’t disappoint….
Sound good?
With gratitude,
Charlie
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