3 Marketing Musts to Break Away from the Pack
Marketing messages whiz by us everyday – billboards, ads in the sidebars of websites, radio commercials, even the brand names emblazoned on the clothes of the people we encounter… The majority of these messages are met with about the same amount of enthusiasm as going to the dentist. The problems are: oversaturation, ...
» Read MoreWhat a 6-Year-Old Can Teach Us About Becoming Rich
Many people paid $0.50 for their cup of lemonade, and remarked on how cute my kids and their friends were for selling lemonade during Babson College’s “Lemonade Day Boston” last Sunday. But for my son, this was serious business. After all, he put his hard earned money on the line. Seriously. You see, last year ...
» Read MoreWhat Warren Buffett Can Teach You About Survival
For the years leading up to 1998, all I ever heard was how easy it was to make money… But during the summer of 1998, Warren Buffett looked me in the eyes and said the world was about to awaken to a harsh reality – when people replace time-tested business building strategies for “speed and ...
» Read MoreHow a Company Culture of “Wow!” Translates to Powerful Marketing
Consumers today are more connected than ever before. We all know this… It’s as clear as day – people are constantly tweeting about their experiences with various brands, Instagramming pictures of their meals, connecting with company pages on Facebook, writing reviews on Google… Every smartphone holds the power to ...
» Read MoreWhy I Oddly Enjoy Paying Taxes…
Today is “tax day” – and in a minute, you’ll see why I happily wrote a large check to the IRS today (the reason is not what you would expect). You see, in 2001 – I found myself millions of dollars in debt. The interest rates I was paying on that debt were in the ...
» Read MoreAre You Making This Social Media Mistake?
I hear this all the time: If you can’t pitch people to buy your product through social media, what’s the point? First, we have to remember that purchasing a product is only one part of the big picture – to make the largest impact on your customers, you need to offer an experience that extends ...
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Follow Charlie on Twitter
@ecoCFOllc - I love it when an entrepreneur identifies w/ a good strategy and implements quickly. "Beuller?" Clever.- Why is color important to your marketing? Here's how to find out -> http://t.co/20sdgkLyzI #MarketingInColor #Marketing
- Another inspirational article for students from the original entrepreneurial bad-boy @richardbranson -> http://t.co/kxarBNzTLZ #classof2013
- "-enter markets where leaders are not doing a great job, so we can go in & disrupt them by offering better quality services" @richardbranson
- RT @marketingwizdom: Words of Wizdom: The result of long-term relationships is better and better quality, and lower and lower costs -- W. E…
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