Decision Simplicity: You Need to Make Your Message Easy To Understand
Simpler isn’t necessarily better… But being too complicated is ALWAYS a bad thing. You’ve GOT to be easy to understand. Whether it’s your Unique Advantage…
Simpler isn’t necessarily better… But being too complicated is ALWAYS a bad thing. You’ve GOT to be easy to understand. Whether it’s your Unique Advantage…
Charlie likes to refer to me as his “rock star” assistant, and while I may not be selling out arena shows (yet), I am actually…
Many of the most successful companies out there have found a way to deliver win/win advantages to their customers… They figure out a way to…
Starbucks likes to do things a little differently… Like offering to send its employees to college – for free. All of Starbucks’s 135,000 employees (who…
FedEx has built a massively successful business by consistently delivering on promises… They recently lived up to that reputation once again by reporting higher fourth…
Market Basket, a New England grocery store chain, is making headlines, but not for the reasons they would hope for… And no one expected what…
I like to keep my ear close to the ground for all things marketing, conversion, lead generation… Scanning for new ideas and powerful strategies, learning…
Sometimes your best sale is the one you don’t take… Because even if they don’t buy, it’s all about customer experience. Let me explain. Delivering…
Zappos announced that it would no longer be posting jobs using traditional outlets. Huh? Breaking the mold again, they decided to use their own social…
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