The world lost an important thought leader today, when motivational speaker and educator Zig Ziglar passed away at 86.  Zig’s wise words have inspired millions of entrepreneurs over the years… he will be truly missed.

And as his fans and supporters come out of the woodwork to mourn his passing, it’s got me thinking about legacy, and what makes the difference for those who will be remembered long after they’re gone. Zig Ziglar was definitely one of those kinds of people, but what made him this way?

The difference is in the philosophy – the whole approach to doing business. Zig once said:

“If you go looking for a friend, you’re going to find they’re scarce. If you go out to be a friend, you’ll find them everywhere.”

There is a lot of gravity in that statement, and aligns perfectly with The Growth Factor™ methodology – if you set out for profits alone (looking for friends), you’ll only make it so far, but if you set out to provide the best possible products or services, the best solutions for every single customer (looking to be a friend), your potential is limitless.

This is what it takes to build a legacy – you have to have more than your own self-interest in mind. The purpose of business is to provide for and create the greatest advantage and benefit possible for your customers, clients, or patients…

If you can do that, the profits will come on their own.

And when it comes to building a legacy, Zig knew that it meant having a memorable impact on all of the lives he touched, and following a philosophy that was larger than himself.

So, as we remember Zig Ziglar (and all of his incredible lessons), let’s also take a minute to think about the legacies we are creating with our own businesses, with our own actions…

Will you be remembered?  I hope so.

In your corner,

Charlie