April is Autism Awareness Month. While most businesses will take this information and let it pass in one ear and out the other – JetBlue recognizes how autism directly impacts their customers and their customers’ experience of doing business with them.
So, in the true spirit of The Growth Factor™, JetBlue is paving the road for an even better customer experience for families with special needs.
But wait a minute? Didn’t b-school teach you that the purpose of business is to increase shareholder/investor value?
Hold the phone… is it really possible that a business can grow with unwavering commitment and loyalty to their customers?!
You betcha.
That’s one of the core truths behind the Predictable Profits Methodology, and a core message inside of our Insiders Club.
Understand that if you can offer customers tremendous value and make them feel good about doing business with you – you’ve truly got the golden ticket.
But most entrepreneurs are so focused on profit – they miss the bigger picture.
You see, it’s no secret that your customers want to feel valued, special, and appreciated…
…and they sure as heck don’t want to feel like the only reason you’re doing anything for them is just to line your pockets with cash!
So when JetBlue makes news about their “Wings for Autism” program, which is designed to provide families with special needs children a comfortable, enjoyable plane ride… this humanizes JetBlue from a faceless, money-grubbing behemoth to a company that truly cares about you…
And it’s further demonstrated by their commitment to spend time with families, offer them resources, train their crewmembers, and provide other comfort activities.
It’s just another reason why their customers are not shy about saying: “I love JetBlue!”
What can you do to stand out and become a hometown hero for your customers?
This is what it takes to build a legacy – you have to have more than your own self-interest in mind. The purpose of business is to provide and create the greatest advantage and benefit possible for your customers, clients, or patients…
If you can do that, the profits will come on their own.
In your corner,
Charlie
