Predictable Profits In The News

Here’s a small sampling of where you’ll find Predictable Profits in the news and around the net… For Media and Press related inquires, please visit our Media & Press Room

May 02, 2013 – Write Press Releases That Actually Get Noticed - “Unless you’ve got that buzz factor that everyone wants to know about (like a new iPhone release), your readers want to know how your press release can benefit them. Providing people with helpful tips know-how or advice on how to benefit from a current event is one way to make your press release engaging and relevant.”
April 26, 2013 – The Worst Business Advice We’ve Ever Heard - “While the goal of every entrepreneur is to make as much money as humanly possible, saying ‘no’ to some paying customers may actually get you there faster. You see, in today’s ever-connected world of technology, it becomes paramount that you sell products only to those customers who can obtain an advantage or benefit. Those who can’t will blame you and cause unnecessary headaches down the road.”
April 23, 2013 – Obama’s Health Care Law Has Small Business Owners Not Knowing What to Believe - “Gaudet says that while the financial impact is uncertain, over 93% of small business owners are still under-utilizing their business growth potential, and have additional, overlooked, profit centers that could still provide an instant source of cash flow for their business, allowing for significant business growth opportunities in 2013 and beyond.”
April 19, 2013 – 3 Best Practices for Upselling and Cross-selling in Customer Service Interactions - “If I’m buying a computer for my child and someone tries to upsell me with business software, it frustrates me,” says Gaudet. “When you just try to sell someone unrelated items, you give the impression that you don’t care about my results, just money.”
March 22, 2013 – 7 Ways to Overcome Objections and Get Customers to Pay - “Now imagine what will happen if you offer a money-back guarantee and sales double or even triple; a great case study that proves the effectiveness of this is Charlie’s, in which he explains how his client increased sales every time he became more liberal with his money-back guarantee.”
YFS Magazine March 19, 2013 – 10 Entrepreneurs Share How to Boost Small Business Profits - “The fastest, easiest, and most profitable way a business can improve their profitability is to reach out to their existing customer base with an offer to make a repeat purchase. The offer must be related to their initial purchase, restricted to ‘preferred customers,’ and remain active for a limited time.”
Readwrite March 18, 2013 – 18 Hard-Earned Innovation Tips For Startups - “Contrary to popular opinion, the purpose of innovation isn’t about what we can do to make our company more money – it’s answering the question we call “The Growth Factor.” This question is: “What can I do today to provide my customers, clients or patients with a greater advantage and benefit?” Now, in order to answer this question, you need to know the ultimate result people are seeking.”
March 8, 2013 – 13 Traits of an Outstanding Salesperson - “I look for someone who sees his role not as a ‘salesperson’ who can sell ice to an Eskimo, but someone who understands his role is more like a consultant’s. He seeks to understand prospects’ unique problems to determine the best fit for their needs.”
March 6, 2013 – The One Quality Startups Look for in a PR or Advertising Agency - “Whether they are willing to offer you a ‘percent-of-sales,’ ‘percent-above-profit,’ or even just a simple performance guarantee, the best marketing partners are those people who sit on the same side of the table as you and have skin in the game for your success.”
February 22, 2013 – 3 Ways To ‘Out-Price’ Your Competition - “The customer experience goes hand in hand with service, but can also include much, much more. From music and ambience to activities and rewards, the customer experience encompasses the entire process of doing business with your company. A memorable and exciting experience all but guarantees repeat business.”
January 30, 2013 – 12 Ideas to Improve Your Business Finances Quickly - “Rather than relying on one or two sources of income, we made a concerted effort to create an additional stream of income every 90 days or less. This includes new marketing strategies, new lead generation strategies, joint venture partnerships, referral programs, etc.”
January 14, 2013 – Why Certain Startups Succeed While Others Fail - “The goal of business is to make money, the true purpose is to provide your customers with the greatest advantage or benefit to help your customer get closer to their ultimate result.”
January 4, 2013 – The Art of Comedy: 12 Tips Marketers Can Take Away from Comedians - “Always test your material on a small sample audience before going mainstream with a large campaign.”
December 19, 2012 – How To Tap Into The Most Overlooked Profit Source In Your Business - “By taking time to engage in an ongoing dialogue with your prospects, offering them valued information, and providing them with incentives to return, you’ll see a better, more consistent flow of income.”
December 10, 2012 – Pay For Performance: The Ultimate Leap of Faith - “We do not choose to work with clients who engage in unethical business practices. By taking on a client who has a questionable agenda, you will become associated with their values. This could seriously damage your reputation.”
December 4, 2012 – Entrepreneurs Explain Future Marketing Trends - “The future of marketing is going to those companies that answer the question: ‘Why should I buy from you?’ based on creating, communicating and educating the customer as to the unique advantage and offering the company has in the marketplace.”
November 9, 2012 – M.O. Interviews Charles Gaudet “While your business should be unique, the reasons people buy are actually very common across the board. You see people buy on emotions, and then rationalize with logic.”
November 7, 2012 – 15 Best-Kept Secrets to Make Business Travel a Breeze - “Let your customers get comfortable dealing with someone other than you, while empowering your assistant to handle most inquiries.”
November 6, 2012 – How to Lure Old Clients Back for More Business - “…Creating an incentive, contacting your client directly three times, and making your client feel special are all keys to winning your client back – and making sure he stays…”
October 28, 2012 – 10 Startup Pitfalls to Avoid - “Rather than searching for the best idea, entrepreneurs should be asking themselves: ‘What problem am I inspired to solve’”
October 22, 2012 – Daily Deal Sites: Boon Or Bust for Your Business Sales - “And each daily deal seeker remains identified as a ‘lead’ until this prospect makes a subsequent purchase from your business…”
  September 21, 2012 – 14 Early Signs of Successful Entrepreneurship - “Having grown up in an entrepreneurial household, I was told from a young age: ‘If you ever want to make something of your life, you must be an entrepreneur’…”
  September 7, 2012 – Are Daily Deal Sites the Right Choice for Retailers - “For these reasons, Charles Gaudet, CEO of the Portsmouth-based marketing firm Predictable Profits, generally discourages businesses from using daily deal sites if they don’t plan to follow up the deal with a concerted marketing effort.”
August 23, 2012 – Why Daily Deal Sites Are a Mixed Bag for Small Businesses - “Daily deal sites are a double-edged sword, and unless they are structured properly, they’re likely to produce more harm than good.”
  April 30, 2012 – Marketing to the Affluent: How Small Business Owners Can Increase Prices, Offer a Better Product, and Stand Out form Their Competition in Any Economy - ”This growing population responds to a different type of promotion. Marketing to the affluent hinges on highlighting the primary need and perhaps this is a need for service, convenience, comfort, a stroke of the ego, premium quality, beauty, experience, uniqueness, or speed.”
  March 23, 2012 – Marketing Expert Charles Gaudet Offers 7 Cost-Effective Marketing Strategies for Entrepreneurs – “Though ‘paid for’ marketing efforts (such as advertising, direct mail, and events) offer the potential for a great return on investment, some of the best marketing available doesn’t cost a dime. But, shockingly, most entrepreneurs don’t take enough advantage of the low-cost opportunities that are available to them.”
  March 17, 2012 – Use St. Patrick’s Day for Marketing Advantage. “…author Charles Gaudet, founder of PredictableProfits.com, capitalizes on the term ‘luck of the Irish’ by creating contests or offering discounts to give customers a chance to try their luck or have a ‘lucky day.’”
  March 16, 2012 – How St. Paddy’s Day Can Bring Your Business (Good) Luck of the Irish - “…author Charles Gaudet, founder of PredictableProfits.com, capitalize on the term ‘luck of the Irish’ by creating contests or offering discounts to give customers a chance to try their luck or have a ‘lucky day…’”
  March 15, 2012 – 3 Things You Should Know About Small Business  - “…St. Patrick’s Day, a holiday marked in the U.S. mainly by green beer, leprechauns, and four-leaf clovers, is a great way to lure customers in the door, says Charles Gaudet, founder of PredictableProfits.com.”
  Feb 10, 2012 – Direct Mail Can Give Businesses the Edge Over Competitors – “A tremendous opportunity in direct mail is being ignored as businesses increasingly turn to email and social media for their business communications, marketing expert Charles Gaudet has claimed…”
  January 17, 2012 – Ring it In “…most important new year’s resolution is to set goals and commit to achieving them. The process begins by reverse engineering my 2012 resolutions and breaking them down into quarterly milestones. Then I take the quarterly milestones and chunk them down into monthly objectives and further refine the process to weekly goals. Now that I have my weekly goals, I review these weekly goals on a daily basis and set a plan of attack to ensure they are accomplished.”
January 5, 2012 – Santorum’s Sweater Vest a Branding Lesson? “…the sweater vest gives Santorum a marketing edge ‘that has other candidates scrambling to catch up,’ according to a news release from marketer Charles Gaudet of PredictableProfits.com…”
  January, 2012 – How to Survey Competitors’ Customers to Test Business Ideas – “Gaudet began offering a service that charges a modest up-front retainer fee and a percentage of the client’s increase in business profits, Gaudet says that this way he is held accountable, because if the client doesn’t make money, he doesn’t make money.”
  December 30, 2011 – Sears, KMart Closings Reveal Dangers of Ignoring the Customer Experience – “Executives often fall short of recognizing that customers have all the power. There’s more competition and options available to them than any other point in history, and the key to succeeding in this environment is to keep your eye on the customer. Smart executives and business owners constantly ask themselves ‘how can I give my clients a better advantage, benefit, or value by shopping at my store?’”

 

  • December 30, 2011 – “3 Things Shoppers Care More About Than Price” on Retail Customer Experience
  • December 28, 2011 – “Marketing Expert Makes Bold 2012 Prediction” on Worth.com
  • December 20, 2011 – [INTERVIEW] “How to Create Predictable Profits for Your Business” on WriteWaySolutions
  • November 30, 2011 – “Managed Marketing Boosts Client Sales By $95, 694 in Less Than 24 Hours” on SFGate
  • November 28, 2011 – “Marketing Expert, Charles Gaudet, Nominated for “Entrepreneur of the Year!” on SFGate
  • November 15, 2011 – “The New Superheroes: 30 Entrepreneurs Reveal the Superhero Powers They Desire Most in Business.” by YFS Magazine
  • November 7, 2011 – “The Future of Marketing: 46 Experts Share Their Predictions For 2012″ by Business 2 Community
  • November 4, 2011 – “Conferences: A Time To Work ‘On’ Your Small Business, Not ‘In’ It” by Huffington Post
  • September 30, 2011 – “Lack of Web Presence Threatens to Sink Many Local Businesses.” on Yahoo News!
  • August 31, 2011 – “Managed Marketing Reveals How to Increase Profits Without Spending More Money on Marketing.” on the Miami Herald

…and many more… For Media and Press related inquires, please visit our Media & Press Room