The marriage advice experts are always talking about putting that spark back into the relationship, spicing things up to keep the romance alive. You know how it goes…
First you’re dating, and everything you do is centered on that special new person… You woo them, give them gifts, shower them with compliments…
You do everything you can to make sure they know how much you like them… How much you want them around…
But eventually, once you’ve been married for a handful of years and that honeymoon phase is over… all of that romantic stuff tends to taper off…
Well, the same thing happens to your relationship with a customer, that’s what the Predictable Profits 3 Phases of Marketing™ are all about…
You see, there are three phases in a customer relationship:
– The “dating” phase, where your customer gets to know your company and decides if they want to take the relationship further…
– The “engagement” phase, where you and the customer agree to take things to the next level, and an agreement is formed to make a purchase…
– The “marriage” phase, where a customer has made a purchase and solidified their relationship with your company.
At this point, they are “all-in,” with the product or service they’ve purchased creating a long-term connection to your business.
And just like marriages, many of us make the mistake of forgetting about the romance once the relationship is well-established…
Just like the marriage experts say, we’ve got to find ways to spice it up!
The parallels between customer relationships and romantic relationships are everywhere… You’ve got to remember to communicate with your customers, offer them tokens of appreciation, pay attention to their needs…
You can’t take your customers for granted.
If their needs aren’t being met, they’ll seek satisfaction somewhere else… and nobody wants that! Your competitors are going to do everything they can to woo your “married” customers away from you… so you’ve got to be on top of your game.
To keep the spark in your customer relationships, backtrack to your dating days!
What were you doing to pique their interest? To stay in touch?
A huge part of the battle is making sure that your customer knows how much you appreciate them! Send friendly emails, make a phone call once in a while, follow up on the purchases they’ve made to offer discounts on upgrades or special offers on companion products…
There are plenty of ways you can keep that connection alive, and just like you would get to know the preferences of the person you’re married to, you’ll get to know how your customers want to interact with your company…
But it’s up to you to deliver.
Think of each and every one of your customers like a long-term relationship – if you want to keep the “marriage” happy, you’ve got to dedicate some time and effort to maintaining the connection you share…
Keep that romance alive!
In your corner,
Charlie
P.S. For strategies on how to spice up your customer relationships, join the Predictable Profits Insiders’ Club.
