Blogging is huge. If Shakespeare were around today, he might be asking himself:

“To blog or not to blog: that is the question.”

This seems to be a rather hot debate among certain “guru” circles and, when one person makes a decision, the rest of the little mice all scatter in an effort to chase the same cheese.

And as I assumed, I just received another email from a so-called marketing “guru” saying he’s giving up blogging forever.

Quite frankly, it pisses me off.

But not for the reason you might think.

These “gurus” write posts, send tweets or posts to their Facebook page and when they don’t see an immediate financial return, they instantly jump to the conclusion that it doesn’t work and, therefore, tell everyone they should stop doing it.

They say things like: “blogging is ‘dead’” or “you can’t make money with social media.”

But they’re all missing the point.

Blogging, Twitter, Facebook and other social media channels NEVER were designed to be a primary sales tool!

They’re simply a mode of communication and a tool to further develop a relationship with your prospects and customers (not to hit them over the head with a pitch-fest!).

If you’re only using your blog or social media profiles to sell your prospects stuff – they’ll completely tune you out.

A blog is a relationship building tool. That’s it.

And depending on who your customer is (whether your b-to-b or b-to-c) you may find a blog more or less effective.

For example, one of my Insiders’ Club Members owns a metal fabrication business.  For Brien’s business, I’m not convinced that a blog would be the best allotment of his time.  I can’t imagine his particular business clientele would find as much value in the blog.

On the other hand, another Insiders’ Club Member owns a photography studio. In this case, Bill’s clients may find value in checking out other projects this photographer is actively shooting (and, by the way, when you feature a client on your blog, they are likely going to share the post with their friends and open the doors for future referrals).

So, while I might not be bloggin as much as I should, I do blog and I’ll continue to blog because it’s just another way for me to reach out, talk to my readers and give you enough value to prove to you that I care about your growth and success.

While these get-rich-quick “gurus” might like to pretend to know you how it is … at least now you have another perspective.

What’s your take?  Please comment below.

With gratitude,

Charlie