I’ve received a lot of criticism from entrepreneurs who believe you must make money at all costs.
And I take no shame in calling them fools.
My Insiders and loyal followers understand that while money is the goal of all business, the purpose is to create a greater advantage or benefit to our customers.
And nothing has illustrated this point better than Hurricane Sandy, and most recently, the tragedy at the Sandy Hook Elementary School in Connecticut.
You see, while most businesses go about with business as usual – there’s a subset of Strategic Entrepreneurs who understand they have a higher social and moral responsibility to impact the greater good of this world (a topic we briefly covered inside of December’s Insiders’ Club Newsletter).
And many other companies…
While these companies are humble with their impact – the free social media, word of mouth, and public relations these companies received (in addition to the goodwill) will likely contribute to millions of dollars in additional business (from new and repeat customers).
Because they know that:
People want to do business with people that genuinely care.
Let’s face it, we want to feel special, valued, and appreciated – and we don’t want to feel like the only reason why you’re talking with us is to hopefully swindle us into spending an extra buck with you.
In fact, just seeing that JetBlue assisted the aunt of one of the victims of the Sandy Hook Elementary School, Victoria Haller – by taking the letters from Haller’s family onto the red-eye flight from Seattle to New York to make it to the funeral on time – just makes me want to do business with JetBlue even more…
And I’m not the only one…
There are countless people who have tweeted things like “well done JetBlue” and “the smallest things makes the difference” in support of their philanthropy.
So the next time you see an opportunity to help – trust what your mother always told you: “what goes around comes around.”
What are some ways you’ve seen other businesses make a difference? Please share.
In your corner,
Known as “The Entrepreneur’s Marketing Champion,” Charles Gaudet offers more than just business and marketing advice – he helps entrepreneurs push beyond what is considered “ordinary” to build great companies. His advice has appeared in worldwide media such as Business, Inc. and Business Insider. He’s a popular speaker, business coach and author of THE PREDICTABLE PROFITS PLAYBOOK: The Entrepreneur's Guide to Dominating Any Market and Staying on Top Follow him at: Twitter | Google + | Facebook