Several years ago, if you were to ask me to invest in an online shoe store, I would have called the funny farm and had you locked up for being completely off your rocker!
Shoes are one of the most commoditized markets in the entire world with stiff price competition and very low customer loyalty.
Well… unless you’re Zappos.
This is a perfect example of how a strategic minded entrepreneur can walk into a crowded, competitive marketplace and become a dominant force.
And, mind you, they are NOT the cheapest shoe store online … but, people continue to flock to this online mega-retailer in droves.
What’s their secret? I’ll tell you.
Better yet, they left a roadmap to show you how you can do the same thing with your business.
Here’s the Zappos “Family” Core Values (and how the same can apply to any business!):
- Deliver WOW Through Service.
This isn’t just about a friendly smile, it’s about differentiating yourself by doing something unconventional, unexpected and innovative.
- Embrace and Drive Change.
A leader knows that they’ll eventually breed copycats. Zappos stance is that people can copy their images, shipping, and look of their website but they cannot take away their people, culture or service. As long as you’re always looking at ways to stay ahead of your competition and keep them guessing … you’ll continue to remain on top!
- Create Fun and a Little Weirdness.
This is where you infuse personality into your business – making it fun, exciting, memorable and different (rather than your typical boring corporation!).
- Be Adventurous, Creative and Open-Minded.
Avoid status-quo at all costs! Just because things have always been done a certain way doesn’t make it right. Take risks, make mistakes, think out of the box … and revolutionize an industry!
- Pursue Growth and Learning.
Growth comes with taking on new challenges and, like a muscle, the more you challenge yourself, the stronger you become. The harder the challenge, the more difficult it will be for your competition to copy you.
- Build Open and Honest Relationships with Communication
Relationships can allow you to accomplish much more than you would be able to otherwise. If the trust exists between you and your clients, customers, vendors, and employees – you can accomplish so much more.
- Build a Positive Team and Family Spirit
A positive team breeds positive influence and stimulates the ground for a safe environment to share ideas, opinions and points of view. When you build the team around the mission of people helping people succeed … magic happens!
- Do More With Less.
Why settle for anything less than you possibly could do? Always looking to optimize, get an edge and increase your productivity (without adding more hours) is the ultimate leverage.
- Be Passionate and Determined.
If you accept “no” or “that’s never work” in your vocabulary, your business would go nowhere … and, Zappos would have never been started.
- Be Humble.
Quite confidence earns the respect and adoration of everyone. Celebrate your success in the most respectful way.
When is now a good time to implement some of these strategies into your business?!
If you’d like to learn more about Zappos Core Values – you can read them here: http://about.zappos.com/our-unique-culture/zappos-core-values