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I can’t say I’m much of a coffee fan, but I’m the first person to outwardly admire the strategic insights and strategies the Starbucks CEO used to take a heavily commoditized industry… and dominateContinue reading
Christmas is the perfect time to show your customers how much you value their business. Unfortunately, many businesses fail to fully capitalize on the goodwill they can engender during the happiest timeContinue reading
Last month, I used a great service called Help A Reporter Out (HARO) to compile some Halloween marketing ideas from real, live business owners, entrepreneurs, and marketers. Because people seemed to likeContinue reading
Rich Schefren mentioned in an interview for my soon-to-be released book (details coming soon): “When marketing is done right, customers will want to buy your products even before you tell them whatContinue reading
Guerrilla marketing is a bit of a broad term… but for general understanding, it basically means any form of lead generation and brand building that is a) low cost, and b) unconventional. These are theContinue reading