Saturday, March 17, marks the world-wide celebration of Saint Patrick’s Day flowing with green beer, leprechauns and four leaf clovers!

And Strategic Entrepreneurs™ will be using this occasion as an opportunity to develop creative marketing strategies for making even more money!

Will you be one of them?

You see, the most effective marketing strategies are supported by giving your customers a reason why they need to pay attention to you … and Saint Patrick’s Day offers entrepreneurs a creative reason to reach out and communicate with your customers!

… having an ordinary sale isn’t good enough…

Customers are driven to look for something new and exciting.

Using special occasions, like Saint Patrick’s Day, to create a new and exciting marketing strategy gives entrepreneurs the ability to offer a time-limited opportunity to their buyers.

Here are some small business marketing strategies you might want to consider:

1. Using the popular term “luck of the Irish”, business owners could create contests for customers to try their luck at earning a free gift, significant discount or special prize.  Another way might be to use: “Saint Patrick’s Day is also your lucky day for a one-day only 10% off everything in our store!”
2. Entrepreneurs can offer a special one-time discount on everything that is green inside of their store.
3. Use the leprechauns “pot of gold” in a campaign such as: “Anyone that makes a purchase on St. Patty’s day will be entered to win a ‘pot of gold’.” (And define the prize).
4. Another creative marketing strategy is to offer a bulk discount using the four-leaf clover.  “On St. Patty’s Day, we’re celebrating with a special ‘4 Leaf Clover Sale’!  Buy 3 and get the 4^th free on any item marked with a four-leaf clover!
5. Creating green products is creative, but it’s not always possible.  In this case, the entrepreneur can create a “Green With Envy” campaign.  For example, “Make Your Competitors Green With Envy With a Brand New Marketing Campaign Created By Us!”

Here’s the thing you must remember, people ignore repetitive marketing messages!

However, a well executed and creative marketing strategy can provide a powerful way that you can help your business stand apart from the crowd …

… and, with any “luck”, you’ll get that much closer to that pot of gold!

Yours in success,

Charlie

P.S.  This is exactly the type of information that we share with our Insider’s Club Members (only, we give it to them in more detail!) … to help them out-earn, out-market and out-compete their competition.  It would be great to have you aboard the next time we open up…