I’m sitting on a plane to Chicago, spent the last hour working on a marketing campaign for a private client and now I’ve got Joe Polish and Dean Jackson’s “I Love Marketing” podcast, with special guest Dean Graziosi, playing on my ipod. (If you haven’t listened to it, it’s one of I Love Marketing’s best podcasts. You can download it for free here: http://ilovemarketing.com/episode-64-the-one-with-dean-graziosi/ ).
If you don’t know Dean Graziosi, he’s one of the most passionate, inspired and intelligent entrepreneurs that I have ever met… and he operates a $100 million dollar a year business teaching and coaching individuals on how to increase their wealth through real estate.
Dean truly believes (and, based on what I know of Dean, I would believe him too) that he created the most transformational product of its kind, available anywhere on the planet.
While Dean’s information product is valuable, his business was built using marketing and many of the same principles that I teach inside of the Predictable Profits™ methodology. And because marketing is one of the single most important elements to Dean’s business building success, he was asked the question, “if marketing is so good then why is it that some people believe that selling or marketing to people is bad?”
The answer: It’s a mindset.
Dean said that if you truly and honestly believe that your product changes lives, that it can provide people with a greater advantage taking them closer to their goals, and you don’t do your absolute best to get them to commit to investing in your product, you’re doing both them and you a grave disservice!
You see, if your mission is to help people, and you know that your product or service enhances people’s lives, then you absolutely must do whatever it possible to make sure that they invest in your program, because, if they don’t, they will either buy an inferior product from someone else, or they will completely miss out on the impact that your product has to offer.
(It’s worth reading that sentence again).
Where marketing and sales goes “bad” is if you’re one of those dumbass marketers or salespeople that focus so much on what they want (i.e. make a commission or a sale), instead of what their customer wants (sadly, this is a common problem fueled by “gurus” preaching “never take ‘no’ for an answer,” and big executive lug nuts spending more time trying to cut costs than serve their clients). That narrow-minded and profit-obsessed mentality results in chronically disappointing your clients by providing them with a product that doesn’t match their exact needs, creating an inferior buying experience, and increasing customer attrition. Truly a shame.
Smart Entrepreneurs and marketers know that their customers have all the power. They know that the real reason why they’re in business is to provide their customers with the greatest advantage, benefit, value, and/or profit possible… and they’re handsomely compensated in direct proportion to the impact they make in this world.
So, when people ask me why I talk so much about my Insiders’ Club – that’s because I know, without a shadow of a doubt, that the information that I share with my Insiders does change lives. It not only has the potential to massively increase a company’s bottom-line, but I take no shame in sharing many of the ‘life lessons’ that I’ve learned from some of the greatest achievers of our time. I pour my heart and soul into the content every month and, yes, if you’re a driven and determined entrepreneur, I do believe it would be a disservice for you not to join.
How do you feel about your products and services?
What advantage do you provide for your clients that will enhance their lives?
What are you doing to make sure that they are investing in you instead of someone else?
Please share….
